EIRA
Logo, branding and social assets
Client: Personal project
Role: Designer
Year: 2023
Role: Designer
Year: 2023
EIRA is the stage name I use for my hobby as a j-pop inspired musician and performer. Alongside this, I'm also a Twitch streamer and influencer.
In 2023 I recreated my logo and developed a branding style that could be applied consistently across websites and social platforms, motion graphics, large screens and print items like merchandise.
My main goal was to have fun and experiment with things I hadn't had the opportunity to try out before, but particularly in the context of Twitch I wanted to showcase my abilities as a creative. I included my own photography and videos as much as possible, drew emotes to match the new style, and incorporated motion elements that were synchronised to my music.
Main image - horizontal
Main image - square
Header and additional assets for Twitch profile
Header and album cover for Bandcamp
Twitch Emotes - Peace sign
Twitch Emotes - Sleepy
Branding in red and black for a performance backdrop
Process
Initial logo concepts
Type tests
Image and text treatment test
Logo treatment test