Transformers: Reactivate
Website, email template
Client: Splash Damage
Role: Design direction
Year: 2022
Role: Design direction
Year: 2022
Splash Damage announced that they were working on a new Transformers game, Transformers: Reactivate with a trailer at The Game Awards in 2022. I was responsible for a range of design work to support the launch, including the landing page and an email sign up template. As well as the trailer, I was heavily involved in creating a range of assets, notably the landing page
I worked with Etch Play, our partner agency, to design the website. I did extensive competitor research and provided design direction to ensure the website would provide the best first impression and communicate that Transformers: Reactivate will be a AAA game. During the announce period, the website drove over 40,000 newsletter sign ups.
Landing page top
Landing page after scroll
Mobile landing page
Mobile landing page video
404 Page
Email template